My Story
I have been passionate about why people make buying decisions since I can remember, and focused my studies on psychology in order to get a better understanding of why we make the choices we do as consumers. Since university, I have worked in agencies and in-house, where I have continued to use my psychology background in order to help brands reach the right audiences.
My Approach
All of my strategies start with analytics. I need a full understanding of where a brand has been in order to visualise the next steps. This includes audiences they have reached, customers they have retained and the brand that their audiences see. From there, I can begin to create an all-round digital marketing plan across social, paid media, email and CRM in order to reach your required KPIs.
What people are saying
“It’s been a pleasure to have someone like Rebecca in the team. She’s demonstrated that she’s willing to take additional responsibilities and has invested her time in staying abreast of digital marketing trends both within and outside the industry and has been instrumental in adapting some of her learnings to move the organisation forward digitally.”
— Adarsh Rangaswamy, Sr Digital & Ecom Director, Hertz
“Rebecca was an absolute pleasure to work with; she always had a positive attitude, was a valuable part of the marketing team, very punctual and always produced quality content. Her eye for detail along with her ability to stick to deadlines helped execute the tasks at hand very efficiently, without losing quality along the way.”
— Grace Clemens, Marketing Lead
Rebecca Capon 