Digital Campaign Manager
The Times and The Sunday Times
Running digital ad campaigns across Times commercial ventures: Times Travel, Sunday Times Wine Club, talkSPORT, Times Radio and more.
- Organic traffic to Times Travel +25% (total traffic +85%)
- Exceeded Times Radio KPIs by over 17%
- Times Travel relaunch: 15% increase in revenue
Organic and Paid Social
SilkFred.com
Working as part of a team at SilkFred, a luxury retail startup, I managed strategy and content for a 900k+ social media audience across Instagram, Facebook, Twitter and YouTube.
- Increased Instagram revenue organically by +700% within six months
- Built and tested core brand personalities to be used across all marketing strategy and channels
- Relaunched all branded video content resulting in +108% ROI in 6 months (FB)
Digital Marketing
White October Events
Ongoing freelance digital marketing support for startup events company running digital strategy for 7 annual worldwide events.
- Paid media/paid social
- Organic social content calendars and reactive content
- SEO tracking, updating and reporting
- Campaign planning, scope and KPIs
- Weely reporting across GA, SEO, CRM and social
Global Digital Marketing Manger
Millennium Hotels and Resorts
Driving the digital marketing creative and strategy for over 130 hotels across 5 regions. Implemented tracking and analytics across all digital and social in order to fully manage campaign budgets and results.
- Social followers +29%
- Revenue from social +450%
Guide to the Perfect Work Selfie
Global social campaign highlighting the New Norms @Work and how people are reshaping their professional brands for the modern workplace. I worked with a team of five digital marketers to conduct social listening, create #workselfie guide from production to creative, and run a full paid media campaign to launch the guide.
- 90k engagements,
- 500k views
- featured on Buzzfeed
- Digital Impact Award
Rebecca Capon 